Future Forward

Thomas Birr

Thomas Birr, Chief Strategy & Innovation Officer

Future Forward is Thomas’s personal blog, in which he shares his unique observations on leadership, innovation and the power of change.

Thomas Birr is a dedicated strategist and innovator with over 30 years of experience in the energy sector. His career reflects his own personal approach to life: energetic, unwavering and enterprising. He has served in wide-ranging executive positions, forging strategic leadership skills with his extensive expertise of energy, innovation and a global vision for the challenges ahead. 

Consistency and commitment: The hallmarks of leadership

27 April, 2020

Society is rapidly changing. Political and social upheaval are in the air. The stakes have never seemed higher. The future has never seemed less certain. Sound familiar? All of these things can be said about the present day. But I’m actually talking about another pivotal time in world history: the 1960s.

Leadership in times of transition – some dos and don’ts

12 March, 2020

You thought being a company leader was tough enough already? Think again. As the VUCA world around us keeps shifting, leadership will only get tougher and tougher. 

Keeping innovation alive in times of transformation

10 February, 2020

During mergers and integrations, companies often experience a catharsis in their strategic priorities. This soul-searching is absolutely necessary. Business model configurations change during these times, and we need to rethink whether what worked previously will still hold true in the new, merged reality.

Making better decisions

16 January, 2020

We live in a data-driven age. Customer touchpoint data, crowdsource input and decision-making tools help us filter out cognitive bias when making important decisions. But why do we still make wrong decisions sometimes? And how can we prevent that from happening?

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