When a local idea meets the right expertise, real innovation can happen. The story of Elna, E.ON’s smart meter service, shows how collaboration across teams and borders can turn a promising concept into a marketable product. Four E.ON professionals give insights into how the innovation process works and why it’s important to create products that focus on customer needs.Six startups, six solutions, one shared goal: innovations for the energy transitionE.ON's Grid Startup Challenge promotes the development of a sustainable energy infrastructure through the use of new technologies by international startups. At the final in Malmö, Sweden, six startups presented their solutions to support current challenges in the E.ON grid business.