Following the great success of the previous year, E.ON created some updates to the second round of the E.ON Powergames on Facebook at the beginning of May. Ex-‘Bachelor’ Paul Janke and singer Sarah Lombardi were able to defend their title with the help of Instagramer Marie von den Benken. But television icon Verona Pooth, Jungle Camp participant Peter Orloff and the Bachelorette finalist Johannes Haller also added some star appeal and plenty of highlights for a total of 7.4 million viewers – around one million more than in 2018. This time around there were more exciting games, spectacular effects and even more opportunities to participate online in real-time for the viewers. With 1.3 million minutes viewed, this was an increase of three times over the previous year.
“It was particularly important for us that the viewers played an even stronger role in the live game,” said Carsten Thomsen-Bendixen, Head of Stakeholder Communications and Corporate Spokesman. “The total of around 15,000 comments we received during the live broadcast far exceeded our own expectations. And that at a price which wasn’t even 10 percent of a primetime commercial.”
Co-host Bonnie Strange also contributed to this success. Along with host Patrice Bouédibéla, they ensured that not only the celebrity participants, but also the viewers were in high spirits during each energy challenge. Above all, the challenges that required courage, including the Tesla coil shooting lightning at a Farraday cage, were of great interest to the viewers. Naturally, these challenges were built with safety in mind.
The E.ON Powergames took place on the premises of the Bavaria Film Studios in Munich and, like last year, were a concept created by the E.ON Social Media Team together with the Hamburg agency, achtung! The games were produced by Seven One AdFactory and Constantin Entertainment.