E.ON presents the 15th Festival of Lights in Berlin
- Hotel de Rome at Bebelplatz will host an international Street Art Challenge presented by E.ON
- Renowned street artists from 14 European countries show their interpretation of the motto "Free your Energy“
- The public can vote online for their favorite artists
- A broad scope of social media campaigns for young audiences
E.ON confirms its cultural commitment in Berlin and once again supports the Festival of Lights as exclusive presenter. The internationally established light art event will take place from October 11 - 20th, and will once again inspire millions of visitors from all over the world. Light artists will transform Berlin's sites into living works of art with multi-dimensional video technology.
As part of the initiative of E.ON, the Hotel de Rome at Bebelplatz, will be a major attraction of the festival this year. To mark the 30th anniversary of2019- the fall of the Berlin Wall, E.ON called for an international street art challenge on the topic of, „Free your Energy“. It will be attended by renowned artists from all fourteen operating E.ON countries in Europe and will present their works on the facade of the hotel. The public can vote for their favorites during the festival via online voting.
In addition, E.ON offers visitors the opportunity to participate in a photo contest. Anyone who takes a photo at the festival and uploads it to Instagram with the hashtag #lightsbyEON has the opportunity to win one of many attractive prizes – from the latest smartphone to a Smart Home-package.
To introduce the festival to younger audiences, E.ON works with a range of local and international influencers - from bloggers to YouTube creators to Instagramers. This enables individual stories to emerge from the perspective of digital natives.
"E.ON is a long-standing, reliable and innovative partner, which always brings outstanding ideas of their own to the festival. It’s the common goal of E.ON and the festival to increase the quality of life in Berlin. This is how our city gets the most out of the partnership,“ said Birgit Zander, director of the Festival of Lights, at the presentation of the program in Berlin.
"We want to improve people's lives; be it through our products or through the support of outstanding actions. In addition to the integration project "MitternachtsSport e.V.", we count the wonderful Festival of Lights in Berlin as an outstanding project. We like to be right in the middle of the festival, making millions of people happy,“ emphasized Carsten Thomsen-Bendixen, Head of Stakeholder Communications and Group Spokesman.