E.ON presents the Festival of Lights
- The Berlin TV Tower at Alexanderplatz will be the main attraction
- Seven finalists of an European-wide competition show their videos
- Broad influencer campaigns for young target groups
E.ON strengthens its cultural commitment in Berlin and once again supports the Festival of Lights, this time as an exclusive presenter. The internationally established artistic light event will take place from October 5th to October 14th and will, once again, amaze an audience of millions from all over the world. Light artists transform Berlin sights with multidimensional video technology into living works of art.
With E.ON’s support, the Berlin TV Tower at Alexanderplatz will be one of the festival’s main attractions this year. Seven finalists were selected for the “Let’s Create a Better Tomorrow” campaign, following regional preliminary decisions throughout Europe. Their work will now be shown on the television tower during the festival. Viewers can vote for the winner online.
E.ON also offers visitors the opportunity to take part in a photo competition. Anyone who takes a photo of the festival and uploads it on Instagram with the hashtag #lightsbyEON, has the chance to win one of many attractive prizes – from the latest smartphone to a smart home-package.
To introduce the festival to younger audiences, E.ON is working with a range of influencers – from bloggers to Youtubers and Instagramers. Here, individual stories are created from the perspective of digital natives.
„We want to improve people’s lives. Through our products or through local support, like here in Berlin. Whether at the social project, MitternachtsSport e. V. (Midnight Sport) or at the amazing Festival of Lights, which we are always looking forward to.” Emphasizes Carsten Thomsen-Bendixen, Head of Stakeholder Communication and Press Speaker.
E.ON is the largest shareholder in the Berlin gas utility Gasag, serving several areas in Berlin, and additionally operates a City Energy Solutions unit, to establish itself as a catalyst for the urban energy revolution in Germany.