E.ON joins the international blood donation campaign #missingtype to encourage blood donations. Therefore E.ON will remove the ‘O’ from its brand during June, 11 until June, 15. The relevant type which is still missing is about the ‘a’, ’b’ or ‘o’ blood type needed every day by people around the world. Throughout the campaign, and on World Blood Donor Day on June, 14, E.ON will be highlighting the need for blood types ‘A’, ‘O’ and ‘B’ by removing these letters from its headquarters, main websites, intranet and of the offices in each countries where it operates. Around World Blood Donor Day, E.ON will also encourage all its employees to take part in the donations. In many countries a ‘Blood Bus’ / ‘Donation Station’ will be installed and of course at E.ON’s headquarters to give the possibility to the employees who want to give their blood.
The yearly #missingtype-campaign was launched in 2015 in the United Kingdom by the NHS Blood and Transplant, with the aim of reversing a trend in the decline of new blood donors over the last decade and make the right mix of blood groups available.
“Improving people's lives to create a better tomorrow is an integral part of our vision and strategic direction”, says CEO Johannes Teyssen. “We want to set a strong signal for the people who need help. That’s why the entire E.ON team takes responsibility in all our markets.” E.ON is the only company supporting #missingtype group-wide, in all countries and at all company sites.
Global blood services were highlighting a 28 percent drop in new donors compared to ten years before. Every second, thanks to blood donors, three transfusions are given around the world and they key for many life-saving procedures: 54 percent is used to treat medical conditions and blood disorders including cancer, 33 percent in surgery, 11 percent for other practices and 5 percent during childbirth.
In the course of the last two years, the emotive campaign has seen new blood donor registrations more than double in several countries. In 2018 blood donor organizations from twenty-one countries, covering a billion people, are coming together. E.ON joins for the first time.