Only a quarter of Germans ring in the New Year at home

12/29/16

New Year’s Eve with friends or relatives at home: this year only around a quarter (27 percent) of Germans plan to celebrate this way – one of the lowest figures in a Europe-wide, representative comparison carried out by E.ON at the end of 2016. In contrast, Hungarians and Romanians are keen to celebrate in their own homes, with around half (48 percent) of all those questioned spending New Year’s Eve at home with friends and relatives.

The fact that the Germans do not choose to stay home could be down to the television offering, which now struggles to find viewers, with just 14 percent of people saying they like to watch television on New Year’s Eve. Hence in a comparison of eight countries, Germany comes in joint second-to-last along with the UK. Eastern Europe is where New Year’s Eve television programming finds the greatest resonance: in Romania (30 percent) and the Czech Republic (33 percent), the numbers of people tuning in at New Year are relatively high at around one third.

Nevertheless, despite booked-out hotels and holiday homes, the time around New Year is not really a holiday period in Europe. After all, only six percent of Germans have plans for holidays or other activities, and even that figure is higher than the rest of Europe.

These results are part of the “Living in Europe” study, for which E.ON and Kantar EMNID questioned around 8,000 people in Germany, the UK, Italy, the Czech Republic, Romania, Sweden, Turkey and Hungary in December 2016.

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