Ensuring a warm and cozy home for our customers
Development and launch of a comprehensive and worry-free home heating solution for residential customers.
The project at a glance:
- Objective: Develop a heating solution for residential customers from the initial idea to the market launch
- Client: E.ON Energia
- Location: Italy, Milan
- Duration: Initially 5 months; second phase: A further 5 months
- Team: 3 consultants
Italian home owners are confronted with a complex and fragmented market for heating solutions: Numerous parties are involved when it comes to getting a boiler ready for usage and keeping it running in customers’ homes – ranging from the plumber to the assistance center, DIY store and finally the tax consultant. E.ON Energia has taken on this challenge with the objective of offering a comprehensive one-stop solution for our residential customers.
E.ON Energia chose an agile project approach in order to develop the new heating solution in a flexible and rapid way. The various activities, from market analysis to defining and establishing processes, from user experience design to training sales teams, were tackled together with the client. Right from the outset, the E.ON Inhouse Consulting team was involved in the full business development process, working closely with a fully established and dedicated Italian team.
A heating solution has been launched in the Italian market. Operations have been built up, handed over to the respective line functions and the course has been set for a potential scale up. Find out more about this offer: http://www.eoncaloresemplice.it/
“In the Home Heating project we wanted to create the best possible solution and experience for our customers. Working in a cross-functional, multinational team really made a difference to achieving this goal. We were able to understand our customers’ needs from a multitude of angles. It opened up our options and we were really able to make sure that we had included our customers’ needs in everything we were offering – from advertising and providing advice to the customer to the final delivery and follow-up service throughout the customer relationship."
Alexandra, Senior Consultant
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