Objective: Assess E.ON’s role and right to play in the world of ultra-fast charging
Client: E.ON Solutions GmbH
Location: Germany and Denmark
Duration: 16 months
Team: Up to 3 consultants
As part of the new solutions business, E.ON decided to turn E-Mobility into one of its key priorities and become a market leader. Ultra-fast charging (UFC) is a new charging infrastructure technology which presents the opportunity to completely restructure the E-Mobility market by alleviating anxiety caused by the currently limited range of the electric vehicles (EVs). This would turn EVs into a real alternative to diesel and petrol engines. To play a pivotal role in E-Mobility and become a turnkey solution provider, the head of E-Mobility wanted to explore whether ultra-fast charging was indeed an attractive market for E.ON and which role E.ON could play in this market.
Working hand-in-hand with our Danish E-Mobility colleagues, we set up the UFC project to answer a number of key questions about this technology:
Why should we do this? Business case and strategic rationale
What will we do? Roll-out plan and story with which to approach funding schemes and partners
How can we operationalize the project? Preferred hardware, optimal sites, and design options
The ECON team was heavily involved in solving all of these questions - together with our E.ON colleagues throughout Europe, whereby we were partially in the driver’s seat and partially involved in coordinating efforts.
At the start of the project, UFC was an unknown and expensive technology in an immature market. Less than a year later, we are now on the brink of a multi-million-euro strategic decision to launch UFC across Europe, we have obtained EU subsidies, we are committing strong partners, and we are launching the first UFC pilot in Germany. We still have a long way to go but are on the verge of entering a serious new market that ECON has been part of right from day one: From its strategic inception to the actual implementation.
Katarina, Senior Consultant
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