Developing E.ON’s strategy for B2C/SME solutions
Shaping the growth story for E.ON's residential and small scale solutions
In recent years, E.ON has been increasingly evolving into a customer-oriented solution business. For its residential and small scale customers, E.ON has launched new PV & Storage and e‑mobility solutions in addition to existing heating solutions. After the successful completion of major transformation work, E.ON’s management team decided to scrutinize its overall strategy, including the growth strategy for B2C/SME solutions.
The project at a glance:
- Objective: Develop growth strategies for E.ON's B2C/SME solutions
- Client: E.ON SE
- Location: Essen
- Duration: Less than 3 months
- Team: 3-6 consultants
Through exchanging knowledge with various E.ON stakeholders, coupled with market research, ECON was able to develop a 2020-2025 view on different solution strategies. These included looking at market attractiveness, customer cases, business models, scalability and the competition. During workshops with key solution executives, ECON was able to put together a common story for B2C/SME solutions and derive market objectives. ECON contributed throughout the process to developing the target picture, drafting templates and critically challenging the discussions with clients.
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