Developing E.ON’s strategy for B2C/SME solutions

Project B2C Solutions

Shaping the growth story for E.ON's residential and small scale solutions


In recent years, E.ON has been increasingly evolving into a customer-oriented solution business. For its residential and small scale customers, E.ON has launched new PV & Storage and e‑mobility solutions in addition to existing heating solutions. After the successful completion of major transformation work, E.ON’s management team decided to scrutinize its overall strategy, including the growth strategy for B2C/SME solutions.

The project at a glance:

  • Objective: Develop growth strategies for E.ON's B2C/SME solutions
  • Client: E.ON SE
  • Location: Essen
  • Duration: Less than 3 months
  • Team: 3-6 consultants

Our approach

Through exchanging knowledge with various E.ON stakeholders, coupled with market research, ECON was able to develop a 2020-2025 view on different solution strategies. These included looking at market attractiveness, customer cases, business models, scalability and the competition. During workshops with key solution executives, ECON was able to put together a common story for B2C/SME solutions and derive market objectives. ECON contributed throughout the process to developing the target picture, drafting templates and critically challenging the discussions with clients.

Customer journeys
Project Customer Journeys

The result

ECON helped to shape and draft the B2C/SME solutions growth strategy which was fully supported by the client and well received by the Board. It was a compromise between E.ON's strategic direction and the ambition to achieve an alternative solution space, supported by concrete recommendations and roadmaps.

Project B2C

Personal takeaway

“Having the opportunity to work on and shape one of E.ON's future growing businesses was a real honor. As part of a small team, I had the chance to develop the strategic direction of the business, identify focus areas and develop our plan on how to get there. A year later, it is amazing to see how much these solutions have already developed and grown!”

Luisa, Senior Project Consultant

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Project Innovation Excellence

Boosting innovation
Next to a newly designed customer experience, we also want to "wow" our customers with breakthrough products.  

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