Launching and scaling the German PV & Storage business

Project PV & Battery

Setting up the fastest growing solar company in Germany


To grow its customer solutions business and build on the megatrends of decentralization and decarbonization, E.ON is launching a wide range of new and innovative solutions to enable residential customers to further electrify their lives. In Germany, the first solution of this kind to be launched was the E.ON Aura PV & Storage solution. E.ON Aura provides home owners with the opportunity to generate, store and consume their own solar power whenever they want.

The project at a glance:

  • Objective: Develop and launch E.ON’s PV & Storage solution in Germany
  • Client: E.ON Germany
  • Location: Munich
  • Duration: 12 month
  • Team: 4 consultants

Our approach

ECON fundamentally supports the German PV & Storage business in two ways. First, by developing the PV & Storage solution and a proposition for residential home owners for the initial launch, as well as devising a roadmap for the future. Second, by setting up the value chain and organizational model to sell and deliver the proposition, including performance improvements to support the launch and initial scale-up.

Project PV & Battery
Setting up PV & storage solutions

The result

Today, the PV & Storage business is one of the fastest growing solar companies in Germany - offering innovative solutions, such as the Solar Cloud, a virtual storage solution that helps customers to become more flexible. Additionally, the achievements and results from Germany have now also been transferred abroad to launch PV & Storage in other E.ON markets, such as the UK and Sweden.

Setting up the PV & storage business

Personal takeaway

“Being not only part of the initial development phase, but also of the following implementation phase and subsequent activities was a really good experience. It was great to see everything come to life and succeed on the market - as well as to get to know and solve the operational challenges posed by these new ventures.”

Arne, Principal

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