E.ON AG
12/01/2008  23:18 h
Picture: E.ON AG Logo



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Many Companies, One Brand

E.ON is the result of the merger between the VEBA and VIAG companies in 2000. E.ON, a name taken from the Greek word aeon, has since become an international name with a high level of brand recognition.

 

E.ON’s primary focus is on its core activity energy: The former conglomerate has developed into the world’s leading privately-owned energy service provider. The E.ON brand was launched as part of a step-by-step strategy, parallel to the creation of new companies through the fusion of existing E.ON entities. Examples for these new companies are E.ON Bayern, E.ON Westfalen Weser or E.ON Finland.

 

An important part of the corporate integration process, which began in 2003, is the establishment of an increasingly uniform company image. In the summer of 2004, for example, Powergen was renamed E.ON UK, while Ruhrgas became E.ON Ruhrgas.

 

This was followed by the renaming of three more regional suppliers in Germany during the summer period of 2005. Avacon became E.ON Avacon, E.DIS became E.ON edis and EAM Energie was renamed E.ON Mitte.

 

The E.ON brand continues to expand internationally, as well. The distribution company of Thüga Italia, headquartered in Verona, Italy, is known as E.ON Vendita since July 1, 2005, the Swedish company Sydkraft is known as E.ON Sverige since September 16, 2005. And as of December 1, 2005, our american company LG&E Energy appears under the new name of E.ON U.S.

 

The most recent example of E.ON's single-brand strategy is E.ON Ruhrgas, which has been using the new corporate design since 21 June 2006.

 

E.ON U.S.
The regulated utility business is run by Louisville Gas and Electric Company (LG&E) and Kentucky Utilities Company (KU), which are managed by E.ON U.S..
E.ON U.S. (only available in english)
Picture: The Office Building of E.ON U.S.
E.ON Sverige
E.ON Sverige runs business operations for northern Europe. The company has over sixty operative subsidiaries in the fields of marketing, sales, distribution and production of electricity and gas.
E.ON Sverige
Picture: E.ON Nordic Hydro Power
E.ON Vendita

E.ON Vendita supplies approximately 700,000 customers with gas, reaching from North to South of Italy.

E.ON Vendita (only available in italian)
Picture: Bridge motif from Verona, Italy
E.ON edis
E.ON edis supplies energy to 1.3 million customers in Brandenburg, Mecklenburg–West Pomerania. The network encompasses approximately 36,000 square kilometers. This information is only available in German.
E.ON edis
Picture: Office building of E.ON edis
E.ON Mitte
E.ON Mitte supplies electricity, gas, water and heat to approximately two million customers in large areas of Hesse, southern Lower Saxony, eastern Westphalia and West Thuringia. This information is only available in German
E.ON Mitte
Picture: Office of E.ON Mitte
E.ON Avacon
E.ON Avacon supplies electricity and gas to approximately 1.3 million households, municipalities and commercial and industrial customers in Lower Saxony and Saxony-Anhalt. This information is only available in German.
E.ON Avacon
Picture: Office building of E.ON Avacon

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©E.ON AG 2008