Reducing Energy Sales
The truth is that E.ON has a good strategic platform for further international growth, particularly in European markets and in new business areas such as renewables. We will prioritize our investments away from shrinking markets and instead focus our efforts on growth markets. And we will create further value through services aimed at increasing efficiency for private, public and business customers.
1. We focus on providing comprehensive information and explaining the best solutions. On top of that, we coordinate events and training sessions. We also communicate energy saving tips via our customer publications, websites and brochures, attend trade fairs and use our contact with customers on location to provide personal efficiency advice.
2. We offer products and services that give consumers a better overview and enhanced control of their energy consumption. This includes smart electronic meters which help customers identify energy-hungry appliances. On top of that, we encourage the development of distributed generation technologies such as heat pumps, fuel cells and micro-cogeneration plants.
3. We give our customers information on public support programs to help replace old heaters with modern, more efficient heating technologies. In some regions we also offer our own support funding. The support program for natural gas and solar heating offers an incentive to exchange oil heaters that are over 15 years old. This program started in the spring of 2008 and is one of the range of initiatives aimed at using natural gas more efficiently, which E.ON Ruhrgas has bundled under the heading of "Initiative Erdgas.ON".
We support business and industrial customers, including regional energy providers with individual programs dedicated to increasing their energy efficiency and enhancing their range of offers.
