E.ON spurs retail competition in Germany by launching a new subsidiary called E WIE EINFACH ("E as in Easy"). It’s Germany’s first energy retailer to offer economically priced power and gas service to homes and small businesses nationwide. At year end, the company already has more than 450,000 customer accounts.
As part of E.ON’s package of initiatives to promote competition, E.ON Ruhrgas holds its first auction of natural gas storage capacity, auctioning a total of 200 million cubic meters of capacity at facilities in Germany.
