
Keeping our CR Strategy Up To Date
The E.ON Corporate Responsibility (CR) Strategy forms the basis and framework for responsible corporate action to be coordinated throughout the E.ON Group. It also provides the foundation for our management approach and complements our overall corporate strategy. The introduction of the Strategy has helped to raise awareness of CR and establish it as an important organizational area in all parts of the Group.
In fall 2010, we decided to fundamentally rework our existing CR Strategy. The following factors, each of which presents new opportunities and challenges in the area of CR, had an impact on this strategic realignment:
In fall 2010, we decided to fundamentally rework our existing CR Strategy. The following factors, each of which presents new opportunities and challenges in the area of CR, had an impact on this strategic realignment:
- Definition of cleaner & better energy as a new strategic focus at E.ON in November 2010.
- New approach as reflected by the realigned corporate structure of the E.ON Group.
- More consistent awareness of our various commitments (such as the UN Global Compact and those that form part of Managing our Responsibilities) and developments (such as ISO 26000).
- Meeting stakeholders' expectations (such as by providing feedback from SRI roadshows or publishing our Materiality Matrix).
- Development of a clear picture of our future tasks and goals upon conclusion of the CR Work Program 2008-2010.
Our aim is to adopt the new CR strategy by mid-2011.

