In 2010, Essen represented Germany's Ruhr region as the "European Capital of Culture". This is a title that the European Union has been conferring on selected European cities every year since 1985. The title is for one calendar year and its purpose is to strengthen the integration between member states through cultural events. In 2005, Essen became the first city to receive the title on behalf on an entire region, in this case the Ruhr region. E.ON Ruhrgas, which is based in Essen, was the main sponsor of RUHR.2010.

This festival has been held at the Munich Volkstheater for seven years and showcases outstanding plays by young directors under 30 years of age. The pieces to be performed are selected by a jury. The festival is especially popular with younger people, as it offers an unconventional introduction to the world of theater. An audience prize is presented to the best play at the end of the festival week.

Since its premiere in 1986, the Schleswig-Holstein Music Festival has established itself as an outstanding international cultural event. Castles and manors, barns and stables, the most beautiful churches, as well as dockyards, airport terminals and old industrial halls provide a distinctive backdrop for a wide range of top-class performances - from recitations to jazz and classical music. Every year, the festival focuses on a specific country. This year it is Germany's turn, as the country is celebrating two very special anniversaries in 2009. E.ON Hanse has been a main sponsor of this famous music festival for many years.

E.ON Bayern has been awarding the "Bavarian Culture Prize" since 2005 in recognition of the region's most important artistic works as well as outstanding achievement at its universities. The award's patron is the Bavarian minister of Science, Research and Art. In addition to the prize money, the 40 award winners also receive the "Gedankenblitz" - a special bronze sculpture.